Martin Yan - International Culinary Icon


  • Proprietary tumble kettle fryer produces restaurant quality fried rice with less fat
  • True wok-to-bowl taste
  • Multi-grain blends provide more fiber than other frozen rice entrees
  • Brings the Chinese restaurant experience into the home kitchen quickly & healthfully
  • Ready to serve in minutes, from freezer to table
  • Flash freezing protects nutritional potency and appealing texture
  • A satiating quick snack, side dish or light meal

The Opportunity 

This first-to-market line will represent tumble fried Asian rice variations that are natural, mostly plant-based, and contain best-in-class balanced nutritional profiles. Clean package design featuring highly styled, eye-catching photography and product feature callouts will communicate unique attributes which will delight consumer senses.


The Proposed Launch Will Contain Three SKUs

  • Tumble Fried 7 Grain Rice
  • Tumble Fried Rice with Vegetables
  • Tumble Fried Rice with Tofu




Tumble Kettle Seven Grain Fried Rice – target values

  • Saturated fat free
  • Good source of fiber
  • Low in:
    • Fat
    • Cholesterol
    • Sodium
  • High in:
    • Protein
    • Vitamin D
    • Calcium
    • Iron
    • Potassium