Martin Yan - International Culinary Icon

PRODUCT DEVELOPMENT
- Proprietary tumble kettle fryer produces restaurant quality fried rice with less fat
- True wok-to-bowl taste
- Multi-grain blends provide more fiber than other frozen rice entrees
- Brings the Chinese restaurant experience into the home kitchen quickly & healthfully
- Ready to serve in minutes, from freezer to table
- Flash freezing protects nutritional potency and appealing texture
- A satiating quick snack, side dish or light meal
The Opportunity
This first-to-market line will represent tumble fried Asian rice variations that are natural, mostly plant-based, and contain best-in-class balanced nutritional profiles. Clean package design featuring highly styled, eye-catching photography and product feature callouts will communicate unique attributes which will delight consumer senses.
The Proposed Launch Will Contain Three SKUs
- Tumble Fried 7 Grain Rice
- Tumble Fried Rice with Vegetables
- Tumble Fried Rice with Tofu
Nutrition
Facts

Tumble Kettle Seven Grain Fried Rice – target values
- Saturated fat free
- Good source of fiber
- Low in:
- Fat
- Cholesterol
- Sodium
- High in:
- Protein
- Vitamin D
- Calcium
- Iron
- Potassium